Background: This page develops a focus on the dominatrix as seen in ads. The dominatrix is a common theme in many forms of pornography, and while it is ubiquitous there, it has made less of an impact in the world of mainstream advertising. This page features some of the images of the dominatrix that are found in print advertising. Discussion Questions: (1) In terms of the power dynamics of these ads, does the presence of the dominatrix alter the dynamics? Why or why not? (2) What other cultural tendencies are suggested by the dominatrix?