Background: Somewhat related to roles are at reflect an emphasis on women as mothers. In these cases, there is an ideological suggestion that women are associated with their procreatvivity and their perceived status as mothers. The Ads: This theme is reflected in the ads found on this page. Discussion Questions: (1) Why are women more commonly associated with fulfilling roles 'in the house' as compared to men? (2) Over time, have any of the associations between women and motherhood changed? If so, how?