Side By Side
Background: Many magazines offer us heuristic aids to understand the problems of gender and visual representations. Some of these comparisons are derived from side by side placement of ads or mock stories, often appearing on opposite or adjoining pages. The Ads: Take a moment to compare the ads. Does a brief comparison of the side-by-side perspectives of gender reveal anything about our constructions of gender roles and sexuality? Discussion Questions: (1) What do the side-by-side comparisons suggest about the different associations that are made in advertising?