The Gender Ads Project

Advertising, Education, Activism

Phallic
Background: Klaus Theweleit's Male Fantasies offers an interesting look at the connections between masculinity, fascism, hatred of women and violence (1987). The Ads: Recent visual compositions in Maxim illustrate the connections between masculinity and violence. Images 1 and 2 are features of U.S. soldiers in Afghanistan. Like ad 6, these two ads suggest that male power (such as in the war machine) is connected to a violent and competitive sexuality. Image 5 is particularly disturbing and should raise questions about the nature of our popular culture. It is also interesting to analyze images 4 and 15, especially as they suggest the ways in which boys are inculcated and socialized in the gender order of society. Resources: Psychological studies of fantasy abound, and a clear foundation for the understanding of the politics of fantasy is its construction in the human mind. Discussion Questions: (1) In what situations are a person's fantasies legitimate. In other words, are there situations in which one person's fantasy does not compromise the safety, security or dignity of the person subject of the fantasy? (2) Do men and women share similar fantasies? If so, how are they similar? How are they different? (3) Why does there seem to be a connection between male sexuality and forms of violence?
1.jpg
10.jpg
11.jpg
12.jpg
13.jpg
14.jpg
15.jpg
16.jpg
17.jpg
18.jpg
19.jpg
2.jpg
20.jpg
21.jpg
22.jpg
23.jpg
24.jpg
25.jpg
26.jpg
27.jpg
28.jpg
29.jpg
3.jpg
30.jpg
31.jpg
32.jpg
33.jpg
34.jpg
35.jpg
36.jpg
37.jpg
38.jpg
39.jpg
4.jpg
40.jpg
41.jpg
42.jpg
43.jpg
44.jpg
45.jpg
46.jpg
47.jpg
48.jpg
49.jpg
5.jpg
50.jpg
51.jpg
52.jpg
53.jpg
54.jpg
55.jpg
56.jpg
57.jpg
58.jpg
59.jpg
6.jpg
edge-pants_med.jpg
3667149056_84c60c7632.jpg
6a00d83451ccbc69e20154351fde8c970c-400wi.jpg
Diesel_denim_him.jpg
f3.jpg
scan_61215193036_1.jpg
tumblr_laojvszSqg1qdz6x1o1_500.jpg
60.jpg
61.jpg
62.jpg
63.jpg
64.jpg
65.jpg
66.jpg
67.jpg
68.jpg
7.jpg
8.jpg
9.jpg
f457.jpg